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botserver/templates/marketing.gbai/marketing.gbdialog/campaigns/product-launch-campaign.bas
Rodrigo Rodriguez (Pragmatismo) 50eae38d36 Looking at this diff, I can see it's a comprehensive documentation 
update and code refactoring focused on:

1. Adding new documentation pages to the table of contents
2. Restructuring the bot templates documentation
3. Changing keyword syntax from underscore format to space format (e.g.,
   `SET_BOT_MEMORY` → `SET BOT MEMORY`)
4. Updating compiler and keyword registration to support the new
   space-based syntax
5. Adding new keyword modules (social media, lead scoring, templates,
   etc.)

Refactor BASIC keywords to use spaces instead of underscores

Change keyword syntax from underscore format (SET_BOT_MEMORY) to more
natural space-separated format (SET BOT MEMORY) throughout the codebase.

Key changes:
- Update Rhai custom syntax registration to use space tokens
- Simplify compiler preprocessing (fewer replacements needed)
- Update all template .bas files to use new syntax
- Expand documentation with consolidated examples and new sections
- Add new keyword modules: social_media, lead_scoring, send_template,
  core_functions, qrcode, sms, procedures, import_export, llm_macros,
  on_form_submit
2025-11-30 10:53:59 -03:00

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REM ============================================================================
REM PRODUCT LAUNCH CAMPAIGN
REM Multi-channel marketing campaign for new product launches
REM ============================================================================
REM
REM This campaign orchestrates a complete product launch across:
REM - Email sequences (awareness, features, launch, follow-up)
REM - Social media posts (Instagram, Facebook, LinkedIn, Twitter)
REM - WhatsApp notifications
REM - Lead scoring and qualification
REM
REM Usage:
REM RUN "campaigns/product-launch-campaign.bas"
REM
REM Required Parameters:
REM product_name - Name of the product being launched
REM launch_date - Date of the official launch (YYYY-MM-DD)
REM landing_page_url - URL of the product landing page
REM
REM ============================================================================
PARAM product_name AS string LIKE "AI Assistant Pro"
PARAM launch_date AS string LIKE "2025-02-15"
PARAM landing_page_url AS string LIKE "https://example.com/new-product"
PARAM target_audience AS string LIKE "tech,saas,enterprise"
DESCRIPTION "Execute a multi-channel product launch campaign with email sequences, social media, and lead nurturing"
REM ============================================================================
REM CONFIGURATION
REM ============================================================================
' Campaign settings
campaign_id = "launch-" + REPLACE(product_name, " ", "-") + "-" + TODAY()
days_until_launch = DATEDIFF(TODAY(), launch_date, "day")
' Email templates
email_teaser_template = "product-launch-teaser"
email_features_template = "product-launch-features"
email_launch_template = "product-launch-day"
email_followup_template = "product-launch-followup"
' Social media hashtags
hashtags = "#" + REPLACE(product_name, " ", "") + " #NewProduct #Innovation #AI #Tech"
TALK "🚀 Starting Product Launch Campaign"
TALK "Product: " + product_name
TALK "Launch Date: " + launch_date
TALK "Days until launch: " + STR(days_until_launch)
TALK ""
REM ============================================================================
REM PHASE 1: AUDIENCE SEGMENTATION
REM ============================================================================
TALK "📊 Phase 1: Audience Segmentation"
' Get all leads from CRM
all_leads = FIND "leads.csv", "status = 'active'"
' Segment by engagement score
hot_leads = FILTER all_leads, "score >= 70"
warm_leads = FILTER all_leads, "score >= 40 AND score < 70"
cold_leads = FILTER all_leads, "score < 40"
TALK " Hot leads (score >= 70): " + STR(COUNT(hot_leads))
TALK " Warm leads (score 40-69): " + STR(COUNT(warm_leads))
TALK " Cold leads (score < 40): " + STR(COUNT(cold_leads))
' Score leads with AI for better targeting
TALK " Running AI lead scoring..."
FOR EACH lead IN hot_leads
lead_data = #{
email: lead.email,
name: lead.name,
company: lead.company,
industry: lead.industry,
company_size: lead.company_size,
job_title: lead.job_title
}
score_result = AI SCORE LEAD lead_data
IF score_result.qualified THEN
' Add to priority list
SAVE "campaign_priority_leads.csv", lead.email, lead.name, score_result.score, score_result.grade
END IF
NEXT
REM ============================================================================
REM PHASE 2: CONTENT PREPARATION
REM ============================================================================
TALK ""
TALK "📝 Phase 2: Content Preparation"
' Generate AI-powered content for social media
social_prompt = "Create engaging social media posts for launching " + product_name + ".
Target audience: " + target_audience + "
Tone: Professional but exciting
Include call-to-action to " + landing_page_url
social_content = LLM social_prompt
' Create email content with personalization
email_teaser_content = LLM "Write a teaser email for " + product_name + " launch. Build anticipation without revealing too much. Keep it under 200 words."
email_features_content = LLM "Write an email highlighting the top 5 features of " + product_name + ". Focus on benefits, not just features. Include bullet points."
email_launch_content = LLM "Write a launch day announcement email for " + product_name + ". Create urgency with early-bird pricing. Include clear CTA."
' Save generated content
SAVE "campaign_content.json", #{
campaign_id: campaign_id,
social: social_content,
email_teaser: email_teaser_content,
email_features: email_features_content,
email_launch: email_launch_content,
created_at: NOW()
}
TALK " Content generated and saved"
REM ============================================================================
REM PHASE 3: EMAIL SEQUENCE SETUP
REM ============================================================================
TALK ""
TALK "📧 Phase 3: Email Sequence Setup"
' Schedule teaser emails (7 days before launch)
teaser_date = DATEADD(launch_date, -7, "day")
TALK " Teaser emails scheduled for: " + teaser_date
' Schedule feature highlight emails (3 days before launch)
features_date = DATEADD(launch_date, -3, "day")
TALK " Feature emails scheduled for: " + features_date
' Schedule launch day emails
TALK " Launch emails scheduled for: " + launch_date
' Schedule follow-up emails (2 days after launch)
followup_date = DATEADD(launch_date, 2, "day")
TALK " Follow-up emails scheduled for: " + followup_date
' Create scheduled jobs for email sequences
SET SCHEDULE "0 9 " + DAY(teaser_date) + " " + MONTH(teaser_date) + " *", "send-teaser-emails.bas"
SET SCHEDULE "0 9 " + DAY(features_date) + " " + MONTH(features_date) + " *", "send-features-emails.bas"
SET SCHEDULE "0 6 " + DAY(launch_date) + " " + MONTH(launch_date) + " *", "send-launch-emails.bas"
SET SCHEDULE "0 9 " + DAY(followup_date) + " " + MONTH(followup_date) + " *", "send-followup-emails.bas"
' Send to hot leads first (early access)
early_access_date = DATEADD(launch_date, -1, "day")
TALK " Early access for hot leads: " + early_access_date
FOR EACH lead IN hot_leads
SEND TEMPLATE email_teaser_template, "email", lead.email, #{
name: lead.name,
product_name: product_name,
launch_date: launch_date,
landing_page: landing_page_url,
early_access: "true"
}
NEXT
TALK " Email sequences configured"
REM ============================================================================
REM PHASE 4: SOCIAL MEDIA CAMPAIGN
REM ============================================================================
TALK ""
TALK "📱 Phase 4: Social Media Campaign"
' Generate images for social posts
product_image = IMAGE "Professional product launch graphic for " + product_name + ", modern tech style, blue and white colors"
' Schedule social media posts
' Day -7: Teaser post
teaser_caption = "Something exciting is coming... 🔥 " + hashtags
POST TO INSTAGRAM AT DATEADD(launch_date, -7, "day") + " 10:00" product_image, teaser_caption
POST TO FACEBOOK AT DATEADD(launch_date, -7, "day") + " 10:00" product_image, teaser_caption
POST TO LINKEDIN AT DATEADD(launch_date, -7, "day") + " 09:00" product_image, "We've been working on something special. Stay tuned for a game-changing announcement. " + hashtags
TALK " Teaser posts scheduled"
' Day -5: Problem/Solution post
problem_caption = "Tired of [common problem]? We have the solution. Mark your calendars for " + launch_date + " 📅 " + hashtags
POST TO INSTAGRAM AT DATEADD(launch_date, -5, "day") + " 10:00" product_image, problem_caption
POST TO TWITTER AT DATEADD(launch_date, -5, "day") + " 10:00" product_image, LEFT(problem_caption, 280)
TALK " Problem/Solution posts scheduled"
' Day -3: Feature preview
feature_caption = "Sneak peek at " + product_name + "! 👀 Early access available for subscribers. Link in bio. " + hashtags
POST TO INSTAGRAM AT DATEADD(launch_date, -3, "day") + " 10:00" product_image, feature_caption
POST TO FACEBOOK AT DATEADD(launch_date, -3, "day") + " 10:00" product_image, feature_caption
TALK " Feature preview posts scheduled"
' Day -1: Countdown
countdown_caption = "⏰ TOMORROW is the big day! " + product_name + " launches at 9 AM. Don't miss out! " + hashtags
POST TO "instagram,facebook,twitter,linkedin" AT DATEADD(launch_date, -1, "day") + " 18:00" product_image, countdown_caption
TALK " Countdown posts scheduled"
' Launch Day: Multiple posts
launch_caption = "🚀 IT'S HERE! " + product_name + " is now LIVE! Get early-bird pricing for the next 48 hours. Link: " + landing_page_url + " " + hashtags
POST TO "instagram,facebook,twitter,linkedin" AT launch_date + " 09:00" product_image, launch_caption
TALK " Launch day posts scheduled"
' Day +1: Social proof / testimonials
testimonial_caption = "The response has been incredible! Here's what early adopters are saying about " + product_name + " 💬 " + hashtags
POST TO "instagram,facebook,linkedin" AT DATEADD(launch_date, 1, "day") + " 10:00" product_image, testimonial_caption
TALK " Post-launch posts scheduled"
TALK " Social media campaign configured: 10+ posts scheduled"
REM ============================================================================
REM PHASE 5: WEBHOOK FOR LEAD CAPTURE
REM ============================================================================
TALK ""
TALK "🔗 Phase 5: Lead Capture Setup"
' Set up webhook for landing page form submissions
ON FORM SUBMIT "product-launch-" + REPLACE(product_name, " ", "-")
' This will be handled by the webhook handler script
TALK "Form submission webhook registered"
END ON
' Create lead capture handler script content
lead_handler = "
REM Lead capture handler for " + product_name + " launch
REM Triggered by form submissions
' Get form data
name = form.name
email = form.email
company = form.company
phone = form.phone
' Score the lead
lead_data = #{
email: email,
name: name,
company: company,
source: 'product-launch-" + campaign_id + "'
}
score = SCORE LEAD lead_data
' Save to CRM
SAVE 'leads.csv', NOW(), name, email, company, phone, score.score, score.grade, 'product-launch'
' Send welcome email
SEND TEMPLATE 'product-launch-welcome', 'email', email, #{
name: name,
product_name: '" + product_name + "',
launch_date: '" + launch_date + "'
}
' Send WhatsApp notification if phone provided
IF NOT ISEMPTY(phone) THEN
SEND TEMPLATE 'product-launch-whatsapp', 'whatsapp', phone, #{
name: name,
product_name: '" + product_name + "'
}
END IF
' Notify sales team for hot leads
IF score.score >= 80 THEN
SEND_MAIL 'sales@company.com', 'Hot Lead: ' + name, 'New hot lead from product launch campaign. Score: ' + STR(score.score) + '. Email: ' + email, ''
END IF
"
WRITE ".gbdialog/on_form_submit_product-launch.bas", lead_handler
TALK " Lead capture handler created"
REM ============================================================================
REM PHASE 6: WHATSAPP BROADCAST
REM ============================================================================
TALK ""
TALK "💬 Phase 6: WhatsApp Broadcast Setup"
' Get opted-in contacts for WhatsApp
whatsapp_contacts = FIND "contacts.csv", "whatsapp_opted_in = true"
TALK " WhatsApp subscribers: " + STR(COUNT(whatsapp_contacts))
' Schedule WhatsApp broadcast for launch day
' Note: Requires WhatsApp Business API integration
whatsapp_message = "🚀 " + product_name + " is NOW LIVE!
We're excited to announce our newest innovation. As a valued subscriber, you get exclusive early access.
👉 " + landing_page_url + "
Limited time offer: Use code LAUNCH20 for 20% off!
Reply STOP to unsubscribe."
' Create WhatsApp broadcast job
SET SCHEDULE "0 9 " + DAY(launch_date) + " " + MONTH(launch_date) + " *", "whatsapp-broadcast.bas"
TALK " WhatsApp broadcast scheduled"
REM ============================================================================
REM PHASE 7: ANALYTICS & TRACKING
REM ============================================================================
TALK ""
TALK "📊 Phase 7: Analytics Setup"
' Create campaign tracking record
campaign_record = #{
campaign_id: campaign_id,
product_name: product_name,
launch_date: launch_date,
created_at: NOW(),
status: "active",
channels: "email,instagram,facebook,linkedin,twitter,whatsapp",
target_leads: COUNT(all_leads),
hot_leads: COUNT(hot_leads),
warm_leads: COUNT(warm_leads),
scheduled_emails: 4,
scheduled_social_posts: 10
}
SAVE "campaigns.csv", campaign_record.campaign_id, campaign_record.product_name, campaign_record.launch_date, campaign_record.status, campaign_record.target_leads
' Set up daily metrics collection
SET SCHEDULE "0 23 * * *", "collect-campaign-metrics.bas"
TALK " Campaign tracking configured"
REM ============================================================================
REM SUMMARY
REM ============================================================================
TALK ""
TALK "============================================"
TALK "✅ PRODUCT LAUNCH CAMPAIGN CONFIGURED"
TALK "============================================"
TALK ""
TALK "Campaign ID: " + campaign_id
TALK "Product: " + product_name
TALK "Launch Date: " + launch_date
TALK ""
TALK "📧 Email Sequences:"
TALK " - Teaser: " + teaser_date
TALK " - Features: " + features_date
TALK " - Launch: " + launch_date
TALK " - Follow-up: " + followup_date
TALK ""
TALK "📱 Social Media:"
TALK " - 10+ posts scheduled across 4 platforms"
TALK " - Platforms: Instagram, Facebook, LinkedIn, Twitter"
TALK ""
TALK "👥 Audience:"
TALK " - Total leads: " + STR(COUNT(all_leads))
TALK " - Hot leads (priority): " + STR(COUNT(hot_leads))
TALK " - WhatsApp subscribers: " + STR(COUNT(whatsapp_contacts))
TALK ""
TALK "🔗 Lead Capture:"
TALK " - Form webhook configured"
TALK " - Auto lead scoring enabled"
TALK " - Sales notifications for hot leads"
TALK ""
TALK "============================================"
RETURN campaign_id
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